However you come out on the politics of the “to-fund or not-to-fund” ACORN (Association of Community Organizations for Reform Now) issue, the radical change in House and Senate’s support for... read more →
Trends matter in audience profiling. Even a social or politically-based trend impacts messaging on a micro-level. Some trends are more directly applicable to audience profiling than others depending upon what... read more →
Social media tools are a great way to get to know your audience better and for less expense, than you ever have before. Yet, social media tools seem to change... read more →
A version of this post appeared in my blog Positively Media on Psychology Today. There's a lot of buzz about entrepreneurship right now. This is especially obvious if you hang... read more →
There's an article on on ABS/CBN news site (Do social networks like Twitter belong in media?) discussing, among other things, the business models of social media, if it's possible to... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.