A persona is an embodiment of the consumer’s story. Every individual has a story. It is how we make sense of the world and how we decide what products to... read more →
Brand psychology looks at brands as symbols of meaning. They are a social contract, promising values and experience. The brand values and promise are encapsulated in the stories we tell about... read more →
The public feud between beauty Influencers Tati and James Charles shows the power of conflict in brand storytelling Influencers are increasingly making their mark and it’s no longer just the... read more →
Had a great time with an amazing panel of experts at Digital Hollywood talking about Clinical VR. Thanks to moderator Dr. Jerri Lynn Hogg, and panelists Dr. Skip Rizzo, Dorote... read more →
Instagram has announced that it is going to experiment with hiding Likes on posts to everyone except the account owner. Their goal, according to Instagram head Adam Mosseri, is to... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.