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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
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      • How to Build a Persona
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    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
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      • Benefits of Video Games Part 3
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Jan 27

As We Close Guantanamo, Remember Milgram’s Studies

  • January 27, 2009
  • Pamela Rutledge
  • No Comments

One of my favorite blogs, Cognitive Daily, posted an article reviewing the publication of a study by Berger replicating the famous experiments by Stanley Milgram in the 1960s and 1970s. Milgram’s experiments tested obedience to authority by having a study volunteer administer electric shocks to an anonymous participant under the direction of a person in a lab coat. If you aren’t familiar with the study, read the Cognitive Daily account.

Berger’s study was done about two years ago and the results were statistically insignificantly different from the original study. As recently as two years ago, people were still willing to fry the hell out of someone if a guy in a lab coat told them it was okay. As I read this article, I could not help but think about all the abuses of power we have witnessed in the last several years, from the Patriot Act to Abu Ghraib to Guantanamo. I remembered my father’s favorite cartoon from Pogo with the now infamous lines: “We have met the enemy and he is us.” This tiny bit of media has become iconic in its message. But can we hear it?

I am glad that Obama wants to close Guantanamo. I worry, however, that instead of looking at what it is that makes us willing to violate the rights and humanity of others, we will look for a handful of soliders and officers to blame. It seems these days that we are not willing to look at what is happening to us all, to the system, but want to cleanse our guilt by finding out “who’s to blame.” It is akin to superstition: we burn an effagy at the stake, so we can be cleansed. While I am not in favor of allowing bad behavior to go unpunished, I think we need to remember Milgram’s, and now Berger’s, studies.

What is the system, or the general social climate, that makes us so willing to cede our authority and our individual right to make judgments and take responsibility. This is a slippery slope for human rights as well as the housing market. What are the fundamentals of a system (not a government, a SYSTEM), that is willing to endure and even promote blind authority. The result is behavior with no consequences.

I hope that in the closing of Guantanamo, that we can spend some time thinking, not blaming, but thinking about how we got here, what it is about people who are willing to give away power and abuse power, and how to build strength in people so the challenge of responsibility is welcomed rather than eschewed. I was happy to hear references to Americans needing to take responsibility in the Inauguration speech. I do hope that means each person and not someone for us, or I fear we will all be saying again “We have met the enemy, and he is us.” –PR

—————–

Reference to study: Jerry M. Burger (2009). Replicating Milgram: Would people still obey today? American Psychologist, 64 (1), 1-11 DOI: 10.1037/a0010932

Pogo Cartoon from Wikipedia.

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About The Author

Pamela Rutledge, PhD, MBA is the Director of the Media Psychology Research Center. A consultant, author, speaker, and professor, she consults on a variety of media projects developing audience engagement and brand storytelling strategies.

Comments

  1. Gabrielle
    February 16, 2009 at 6:49 pm ·

    You are absolutely right! I have a friend who over the course of several years became more depressed than anyone could help her with, then she opted for shock treatment, still done in some mental hospitals. Over the course of a year, she definitely left depression behind and now acts as if she has had a lobotomy. Where are we going as people, really?

  2. Dr. Pamela Rutledge
    February 16, 2009 at 7:20 pm ·

    Hi Gabrielle,
    Thanks for your comment. I’m so sorry to hear that your friend has become incapacitated from her depression treatment. It sounds as if her depression was quite serious. This is one of many cases where the media has not done mental health care a favor. Shock therapy, or more properly, electroconvulsive therapy (ECT), is not the “One Flew over the Cuckoo’s Nest” image that many people have, nor is it a “quick fix.” The mental health profession has a much better (but not perfect) understanding of the role of biology in depression. Shock treatment can be a valuable treatment when depression is severe or the patient is suicidal and medication and therapy do not work. You can read a good overview at Web MD http://www.webmd.com/depression/guide/electroconvulsive-therapy. Alternative therapies, such as yoga or hypnosis, can also help some people.

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Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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