DR. PAM | MEDIA PSYCHOLOGIST
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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact
Jul 22

How Media Psychology Contributes to Ergonomics

  • July 22, 2010
  • Pamela Rutledge
  • No Comments

I received the following thoughtful question:

Human factors are investigated under the scientific discipline called Ergonomics for comprehending human cognition, or the brain system, in order to design information systems within human factor limitations. How are ergonomics and media psychology related?

Human physiology and cognition are obviously central issues to ergonomics and they take into account human development across the lifespan from that perspective. Media psychology also looks at the experiential aspects of human interaction with objects and environments across the lifespan. It extends the usability to the perceptions of self and self-reflection, such as, identity, self-efficacy (competence), engagement and flow (in contrast to attention), persuasion, qualitative perceptions of aesthetics, and attribution or the meaning we give to our interactions. For example:

  1. Did this experience make me feel competent or incompetent?
  2. Did I feel able to make a good decision as a decision-maker?
  3. Did I feel engaged at an appropriate level–not to hard or too easy–so that I feel effective and energized?
  4. Was the lay-out or design aesthetically pleasing contributing to my overall mood?
  5. How do I feel about using technology? What do I think is the ‘normal’ way of doing this action?
  6. Do I trust the experience or information?

Since humans often attribute actions of others and situational context as reflecting back on themselves, these are important considerations that impact not just whether a person is able to use something, but if they will use it or be productive and effective using it. Media psychology will look how the physical usability impacts these types of experiences, drawing on positive psychology, social cognition, learning theory, multiple intelligences, individual strengths, developmental psychology, and cognitive mapping and schemas in addition to the cognitive and biological issues that ergonomics address.

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About The Author

Pamela Rutledge, PhD, MBA is the Director of the Media Psychology Research Center. A consultant, author, speaker, and professor, she consults on a variety of media projects developing audience engagement and brand storytelling strategies.

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Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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MEDIA PSYCHOLOGY RESEARCH

The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

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Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

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