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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
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    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
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    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
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      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
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      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
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Sep 12
Digital Literacy Protects Kids and Builds Self-Esteem

Why Don’t We Demand Digital Literacy to Protect Our Kids?

  • September 12, 2023
  • Pamela Rutledge
  • No Comments

Digital literacy builds protective internal strengths no matter what technology kids use

We worry about the impact of media on kids’ mental health. Why are we so fast to regulate and so slow to demand the one protective factor that might help?

Whether it’s AI, social media, or video games, the headlines are dire about the threats that media poses to our kids’ mental health. In fact, a 2023 Pew Research Center study, parents’ main post-pandemic concern was their kids’ mental health (Minkin & Horowitz, 2023), and fingers often point to media use. With so much concern over the negative impact of media on mental health, why are we so slow to demand digital literacy training for every kid when evidence shows that it helps keep kids physically and psychologically safe by building resilience and empowering them with effective strategies to navigate problems? It’s hard to parse through research findings, conflicting interpretations, and the barrage of opinions—especially when you’re worried about your kids. It can also seem hard to translate a concept like digital literacy into action when you’re faced with an 8-year-old who wants a smartphone or a teenager continually disappearing into TikTok, but it doesn’t have to be*.

Media makes an easy scapegoat for all our parenting anxieties. Our worries make us want to fix things. But suppressing media use doesn’t solve those problems, nor does it build protective skills. There’s no denying that media can have negative effects, but it can have positive ones, too. Controlling access to media to protect kids from social media, as proposed in some new regulations, is like holding a beachball underwater. The fix is temporary, artificial, and unsustainable. When that metaphorical ball of media pops back up, those kids you were protecting have learned nothing about how to deal with the challenges of a digital world—unless they improved their hacking skills. Investing in digital literacy, however, builds protective skills that enable kids to use media effectively and purposefully to prevent or offset problems.

What is Digital Literacy?

Digital literacy is the knowledge and abilities necessary to successfully engage in or, as Aufderheide (2018) so eloquently said, have “critical autonomy” with any interaction with media or technology. Digital literacy training includes the ability to exercise critical thinking, develop self-knowledge and self-regulation, and build positive social skills.

The effect of digital literacy, however, is much more than gaining a laundry list of skills. Digital literacy skills combine to build internal strengths—feelings of competence, resilience, and self-reliance that can protect against low self-esteem, depression, poor body images, unhealthy attitudes about gender and sex, substance abuse, and violence (e.g., Bahramian et al., 2018) and promote personal growth and psychological well-being (e.g., Stamps, 2023).

How Does Digital Literacy Increase Well-Being?

Digital literacy increases well-being by meeting well-documented intrinsic psychological needs: autonomy (self-directed choices and evaluation), competence (belief in one’s ability to act and overcome obstacles), and social relatedness (emotional connection with others) (Deci & Ryan, 2013; Ryan & Deci, 2017). Digital literacy builds self-awareness, autonomy, critical thinking, and competence by teaching kids to:

  • Recognize when technology use is healthy and balanced rather than reactive
  • Take charge of their behavior, empowering conscious choices and prioritizing
  • Ask questions and think critically about what they see and do with media
  • See behind the content and structure to identify hidden motivations and agendas
  • Build social skills like kindness and empathy
  • Provides strategies for dealing with bullies or inappropriate content
  • Understand why certain technologies are physiologically hard to put down
  • Be aware of emotional reactions that trigger negative behaviors, like self-doubt
  • Understand the importance of boundaries—including personal behaviors, privacy, and content ownership

Digital Literacy Skills Are Life Skills

Digital literacy builds a skillset that increases well-being by making kids smarter, emotionally stronger, and more competent and confident. These are not just media skills but important life skills that apply to everything they do. So why don’t parents demand the funding of digital literacy training when they are worrying about how to raise a child in a digital world? Why don’t politicians propose digital literacy as a solution to arm our kids for the future?

I hate to sound jaded, but let’s face it. Digital literacy doesn’t make as nearly a compelling headline as social media addiction, deep fakes, and other media bogeymen. Digital literacy also isn’t a quick fix. You can’t just say, “There, that’ll do it,” and offload your parenting worries onto some new regulation or expectations that TikTok is going to do your job for you. When we overlook digital literacy, we do so at our kids’ peril. We risk them missing out on not just the skills but the psychological growth and increased self-awareness and maturity that digital literacy training instills. We are denying our kids the intangibles that could actually help keep them safe.

—

Our September 12, 2023 Cyberwise Chat webinar highlighted five key skills for kids:

  1. Good Time Manager
  2. Reputation Protector
  3. Kind Digital Connector
  4. Effective Researcher
  5. Smart Device User

Even if you missed it, you can still download a free Action Guide with explanations and showing examples of how to translate the five key digital literacy skills into age-appropriate goals and activities.

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About The Author

Pamela Rutledge, PhD, MBA is the Director of the Media Psychology Research Center. A consultant, author, speaker, and professor, she consults on a variety of media projects developing audience engagement and brand storytelling strategies.

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FOR THE PRESS

Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

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Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

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