The Information Age is Over
This is the Age of Engagement
Engagement is an emotional experience that connects you to your customer. Engagement is not hearing your story, but living it. Engagement is not using your product, it’s loving it. People process experience holistically. Engagement is how you bring together the elements that transform experience into a relationship that influences the decisions and behaviors that will meet your goals — and your customers’.
Don’t make decisions focused on short-term metrics or technology choices. Create the substance and value that will deliver engagement. It’s about communicating with purpose so that you can tap into holistic experience.
I deliver workshops and presentations on:
- Transmedia Storytelling for Brands and Organizations
- Persuasive Communications
- Assessing and Designing for Media Engagement and Flow
- Positive Psychology Design for Children’s Media
- Brain-Based Communication Strategies
I also consult with organizations to research, develop and evaluate transmedia communications and technology applications. For more information, please contact me.