Applying psychology to media and technology is powerful.
Technologies change. People don’t. Media psychology delivers the ‘why.’ Success in design, technology development and messaging is based on psychology, whether you’re creating commercial projects or advocating for social change. I consult with companies on a variety of media projects because applying the fundamentals of psychology to media and technology gets powerful results. For more information, please contact me.
Recent projects include:
- Constructing transmedia brand stories
- Transitioning brand archetypes
- Building a consumer narrative
- Engaging and developing your audience
- Applying neuroscience to technology design
- Skills for parents in an iPhone world
- Behavior change using technology
- Disrupting political narratives in the social space
- Applying positive psychology to media and messaging
What is media psychology?
Psychology is at the root of how people use media and technology and the impact it has on individuals and society. I look at what we can see (emotion and behavior) and make sense out of what we can’t see (neurocognitive influences) so my clients can make better strategic decisions about content, design, development and distribution. My model deconstructs human experience into three main areas: cognition, emotion and what we can’t see (biological and neurological impact). For a longer explanation, contact me.
Exploring Positive Psychology: The Science of Happiness and Well-being, co-authored by Dr. Erik M. Gregory and Dr. Pamela Rutledge
Interview: The psychology of the #selfie
Dr. Pamela Rutledge joined host Larry Mantle
Interview: Selfies: Narcissism, Insecurity or Self Expression?
Dr. Pamela Rutledge joined hosts Michelle King Robson and Dr. Pamela Peeke, MD to talk Selfies.