Media psychology is powerful
Technologies change. People don’t. Media psychology delivers the ‘why.’ Success in media design, development and messaging is about using psychology, whether you’re creating commercial projects or advocating for social change. I consult with companies on a variety of media projects because applying the fundamentals of media psychology gets powerful results. For more information, please contact me.
Recent projects include:
- Constructing transmedia brand stories
- Transitioning brand archetypes
- Building a consumer narrative
- Engaging and developing your audience
- Applying neuroscience to design
- Learning to parent in a mobile world
- Behavior change using selfies and wearables
- Disrupting political narratives
- Applying positive psychology to children’s media
What is media psychology?
Psychology is at the root of how people use media and technology and the impact it has on individuals and society. I look at what we can see (emotion and behavior) and make sense out of what we can’t see (neurocognitive influences) so people can make better strategic decisions about content, design and distribution. My model deconstructs human experience into three main areas: cognition, emotion and what we can’t see (biological and neurological impact). For a longer explanation, contact me.
Interview: The psychology of the #selfie
Dr. Pamela Rutledge joined host Larry Mantle
Interview: Selfies: Narcissism, Insecurity or Self Expression?
Dr. Pamela Rutledge joined hosts Michelle King Robson and Dr. Pamela Peeke, MD to talk Selfies.