I received the following 'chain' email from a family member. I kind of liked it as it reminded me that yesterday I saw an article about how members of Congress were, in fact, getting richer as Americans are getting poorer. They are more likely to be part of the 1%, than the 99%. I like the … [Read more...]
Transmedia Storytelling: Meaning Comes from the Ability to Share, Explore, and Discover
December 3, 2011 By Leave a Comment
Transmedia storytelling is not just for telling stories. Thanks to social technologies, the principles that drive transmedia storytelling ensure that it will emerge as the basis for effective communication and engagement. Transmedia — using multiple channels of communication and technologies — … [Read more...]
What You Call Things Matters: ‘Reverse’ Mentoring Won’t Work
December 2, 2011 By Leave a Comment
The Wall Street Journal reports that reverse mentoring has finally cracked the workplace so that senior executives can learn more about technology, social media and the latest workplace trends. Reverse mentoring is the euphemism for having younger employees teach older ones how to use technology and … [Read more...]
All The World Is A Story
November 21, 2011 By 1 Comment
Transmedia storytelling is rapidly becoming the new ‘must have’ in marketing and entertainment. Its adoption is slowed, however, by the confusion over what exactly it is. Like most things, there are lots of definitions, but with transmedia storytelling, it’s easy to be distracted by the … [Read more...]
10 Keys to Good Interactive Apps for Pre-schoolers
November 17, 2011 By Leave a Comment
Social media has redefined "participatory" in all kinds of ways. Social technologies and easy-to-use tools have changed fundamental assumptions about how we interact with everything, not just each other. It's time we get used to the idea that kids these days think media is for interacting and not … [Read more...]
