If you had any doubts about the impact social networking tools and social media have on the world as we know it, watch this Advertising Age video of Vail Resorts... read more →
Trends matter in audience profiling. Even a social or politically-based trend impacts messaging on a micro-level. Some trends are more directly applicable to audience profiling than others depending upon what... read more →
A version of this post appeared in my blog Positively Media on Psychology Today. There's a lot of buzz about entrepreneurship right now. This is especially obvious if you hang... read more →
There's an article on on ABS/CBN news site (Do social networks like Twitter belong in media?) discussing, among other things, the business models of social media, if it's possible to... read more →
I will be teaching Social Media & Audience Profiling next week in the UCI Extension Business School. As part of the course materials, I made a PowerPoint presentation explaining some... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.