Ask most students if they are Facebook friends with their teachers and they will tell you, “it depends on the teacher.” That alone should tell us that a blanket policy... read more →
At the center of every successful social media and transmedia marketing or advocacy campaign is a story that reflects universal values and aspirations. A story is the most effective way... read more →
Whether or not Egyptian President Mubarak steps down as protestors demand, it's clear that Egyptian society has undergone a cataclysmic shift. Much of this shift is due to the connectivity... read more →
A story is the center of every successful social media marketing campaign. Effective campaigns are not about the tools. They are about substance. Stories provide an authentic human experience that... read more →
As I wrote in my last post "Transmedia Storytelling: The Reemergence of Fundamentals", Transmedia storytelling is very exciting, but it isn't new. It is the ultimate mashup of ancient traditions... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.