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By Pamela Rutledge, on August 10th, 2009, %comments('Comments', 'Comments (1)', 'Comments (%)',
Trends matter in audience profiling. Even a social or politically-based trend impacts messaging on a micro-level. Some trends are more directly applicable to audience profiling than others depending upon what audience you are trying to reach. Social trending is particularly important because it sets the tone and context of how direct and specific messages [...]
By Pamela Rutledge, on February 28th, 2009, %comments('Comments', 'Comments (1)', 'Comments (%)',
It’s hard (for me anyway) to not continually reflect on technology and emerging behaviors–and how that cycle manifests in the next technological development. I was reading Citizen Marketers today and the authors mentioned McLuhan’s remarks about the political changes resulting from the widespread introduction of television. This got me to the larger implications of [...]
By Pamela Rutledge, on November 5th, 2008, %comments('Comments', 'Comments (1)', 'Comments (%)',
I had a question from a reporter this morning about post-election withdrawal. What are all those people who have been “addicted” to websites, TV, and text messaging to follow the election going to do with themselves?
Call me an optimist, but I don’t think it’s going to be a problem. First of all “addicted” [...]
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What is media psychology? Media psychology studies the interaction of human experience and media technologies. I use cognitive and positive psychologies to understand this reciprocal relationship. Acknowledging the co-evolution of people and media is key to the assessment and promotion of positive media use and applications for work, education, and play.
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