Dr. Pamela Rutledge


Pam is Director of the Media Psychology Research Center.

Look for Pam's blog "Positively Media" on PsychologyToday.com.

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Hang in There Jack: A Case Study in Cross-Platform Digital Storytelling

Why would someone use television ads, billboards, and print to drive people to online and social media sites?

1) For the right audience, social media has lots of advantages, speed of dissemination, trust, interaction, expectations, collaboration, and emotional investment in user-generated content, engagement, curiosity, or 2) you are trying to look very hip and [...]