Real Time Information Puts a Premium on Meaning What does it mean when we have real time on-demand information? It means there is no longer an information shortage. We have more information that we know what to do with -- even when we ask for it. We have a filter shortage. Stories are the … [Read more...]
5 Keys for Social Media Marketing Using Storytelling
February 11, 2011 By Leave a Comment
A story is the center of every successful social media marketing campaign. Effective campaigns are not about the tools. They are about substance. Stories provide an authentic human experience that taps into psychological fundamentals, making them the most effective way to engage audiences. … [Read more...]
Transmedia Storytelling: The Psychological Power of Story
February 10, 2011 By Leave a Comment
As I wrote in my last post "Transmedia Storytelling: The Reemergence of Fundamentals", Transmedia storytelling is very exciting, but it isn't new. It is the ultimate mashup of ancient traditions and new communications models. There have been stories and messages delivered across different media … [Read more...]
Transmedia Storytelling: The Reemergence of Fundamentals
January 7, 2011 By 3 Comments
A version of this was published in Psychology Today "Positively Media" Transmedia storytelling is one of the most exciting developments to hit entertainment, branding, marketing, and advocacy in the last few years. Transmedia storytelling is a ‘story experience’ both for—and … [Read more...]
