Every brand has a story--every brand, service, cause or idea was started because somebody, somewhere had a flame coming out of their you-know-whats that inspired them to do the work,... read more →
Q: Are dynamic storytelling and transmedia storytelling the same thing? A: Dynamic storytelling, used in the context of the Coca Cola initiative, is storytelling designed to adapt to social-connected multi-platform... read more →
Transmedia storytelling is not just for telling stories. Thanks to social technologies, the principles that drive transmedia storytelling ensure that it will emerge as the basis for effective communication and... read more →
Transmedia storytelling is rapidly becoming the new ‘must have’ in marketing and entertainment. Its adoption is slowed, however, by the... read more →
We need a new name for 'transmedia storytelling'. It seems like all the excitement about big transmedia storytelling projects has made it the buzz term du jour. But somehow, in... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.