Dr. Pamela Rutledge on the psychology of media and technology
Transmedia storytelling is not just for telling stories. Thanks to social technologies, the principles that drive transmedia storytelling ensure that it will emerge as the basis for effective communication and engagement. Transmedia — using multiple channels of communication and technologies — … [Read more...]
Transmedia storytelling is rapidly becoming the new ‘must have’ in marketing and entertainment. Its adoption is slowed, however, by the confusion over what exactly it is. Like most things, there are lots of definitions, but with transmedia storytelling, it’s easy to be distracted by the … [Read more...]
We need a new name for 'transmedia storytelling'. It seems like all the excitement about big transmedia storytelling projects has made it the buzz term du jour. But somehow, in all that excitement, the fundamentals have become obscured. It's important to remember that in 'transmedia storytelling,' … [Read more...]
The webinar Dr. Bonnie Buckner and I developed for UCI Extension, “The Power of Transmedia Storytelling: Persuasive Communications Across Emerging Technologies,” won the best webinar content award from the Internet Marketing Association. We created it for the course we teach on Transmedia … [Read more...]
Stories are powerful things. The International OCD Foundation is putting transmedia storytelling to work in its new campaign to raise awareness and overcome stereotypes about Obsessive Compulsive Disorder (OCD) called Dare to Believe...Together We Can Beat OCD. Stories are a primal form of … [Read more...]
Look for her blog Positively Media on PsychologyToday.com.
