The voice of reason is entirely missing when stories activate fight or flight. Anything that is perceived as an attack on beliefs, identity or affiliation shuts down cognitive processes and... read more →
Success on the campaign trail will boil down to the art of storytelling and the psychological impact of language, archetypes and emotions. As politicians double-down on their campaign strategies and... read more →
The public feud between beauty Influencers Tati and James Charles shows the power of conflict in brand storytelling Influencers are increasingly making their mark and it’s no longer just the... read more →
In spite of Facebook’s prominence in the social media ecosystem, Twitter is becoming a central source for breaking news. From natural disasters to political campaigning, Twitter delivers real time messaging... read more →
Twitter’s Authenticity and Immediacy are turning Charlie Sheen into (even more of) a Media Sensation. Twitter is just like sitting courtside. While plenty of people have thrown in their two... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.