The pandemic, politics, and social protests make this a particularly volatile time--emotions are on edge and tension is high. This is a time when we are all vulnerable to embracing... read more →
Trends matter in audience profiling. Even a social or politically-based trend impacts messaging on a micro-level. Some trends are more directly applicable to audience profiling than others depending upon what... read more →
I had a question from a reporter this morning about post-election withdrawal. What are all those people who have been “addicted” to websites, TV, and text messaging to follow the... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.