Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning... read more →
We’ve spent all kinds of energy worrying about girls and body image. Trends like ‘spornosexuals’ in the media (athletes and other celebrities with their shirts off showing off their abs)... read more →
Social media has changed how people get information and communicate in many ways. We are not just consumers of media. With social media and new technology and tools, we also... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.