Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning... read more →
Why would someone use television ads, billboards, and print to drive people to online and social media sites? 1) For the right audience, social media has lots of advantages, speed... read more →
Positive Media Psychology is an area of media psychology that uses the theories and constructs of positive psychology to research and promote positive media. Positive media psychology shifts the focus... read more →