The Bronx Zoo misplaced an Egyptian cobra. (Don’t you hate it when that happens?) I read about it in the LA Times. This isn’t the first errant zoo animal, so why would a west coast paper carry news about an east coast zoo faux pas? Because it became a story. Shortly after the snake … [Read more...]
SxSW Internet Happiness Concept Map
March 18, 2011 By Leave a Comment
I had the great fortune to participate on a panel at SxSW Interactive with Anastasia Goldstein, Catherina O'Gorman (Think Love.org), Kevin Hansen (SecretRegrets.com), and Veer Gadwaney (DailyFeats.com) talking about the impact of the Internet on happiness. Ogilvy had artists creating visual concept … [Read more...]
Stories are the Antidote to Information Overload
February 12, 2011 By Leave a Comment
Real Time Information Puts a Premium on Meaning What does it mean when we have real time on-demand information? It means there is no longer an information shortage. We have more information that we know what to do with -- even when we ask for it. We have a filter shortage. Stories are the … [Read more...]
5 Keys for Social Media Marketing Using Storytelling
February 11, 2011 By Leave a Comment
A story is the center of every successful social media marketing campaign. Effective campaigns are not about the tools. They are about substance. Stories provide an authentic human experience that taps into psychological fundamentals, making them the most effective way to engage audiences. … [Read more...]
The Psychology of Social Media that Fuels Social Change
February 10, 2011 By 2 Comments
Whether or not Egyptian President Mubarak steps down as protestors demand, it's clear that Egyptian society has undergone a cataclysmic shift. Much of this shift is due to the connectivity from new media technologies, such as Twitter and Facebook. Malcolm Gladwell has gotten a lot of flack … [Read more...]
