Behavioral targeting gives a whole new meaning to net neutrality. It violates the foundations of a social media environment: authenticity and transparency. If the majority of online users don’t want to have their online search activities tracked, advertisers and search companies are walking a … [Read more...]
Behavioral Targeting: Violating Transparency
Loving Justin, Hating Selena
I don't hate Selena Gomez. I didn't know who she was until I read the news reports about death threats and flows of vitriolic Tweets from Justin Bieber's female fans. In fact, I admire her talent and anyone willing to work that hard work, especially at a young age. But from the eyes of … [Read more...]
Should Teachers and Students Be Facebook Friends?
Ask most students if they are Facebook friends with their teachers and they will tell you, “it depends on the teacher.” That alone should tell us that a blanket policy prohibiting teachers from interacting on social networks with students is the functional equivalent of burying your head in the … [Read more...]
Six Weiner Lessons for Using Social Media
Politicians may have personalities predisposed to risk-taking behaviors. The same is often true with CEOs and Rock Stars. These kinds of occupations attract competitiveness, narcissism, and the need for power along with talent, tenacity, resilience, and the willingness to take risks. A bigger … [Read more...]
Transmedia Psychology and Innovation
For several years now, I've had the dubious distinction of trying to explain to people what it means to be a media psychologist. The trick is to get the definition out before their eyes roll back in their heads. A larger problem, though, is that my definition of media psychology fits better with … [Read more...]

