By Pamela Rutledge and Bonnie Buckner Previously posted on Psychology Today "Positively Media." The Levi’s Go Forth/We Are All Workers Campaign has focused a lot of attention on the town of Braddock, PA. Levi’s uses Braddock to frame a struggling former steel town with a Depression-era … [Read more...]
Prosocial Augmented Reality: Celebrating Youth Achievement
July 26, 2010 By 1 Comment
Where you look matters. Media producers count eyeballs and show you what you will watch. Let’s celebrate achievement, such as the fifth grade chorus from Staten Island, instead of spending our time and money consuming media about outliers, like LeBron James’ basketball contract, or … [Read more...]
Psychology of Website Design
October 17, 2009 By 1 Comment
This slide show was originally created for a presentation in 2006 but was updated for a group of student web site developers at NYU a few months ago. Web technologies continue to rocket along and the tools have become more flexible, innovative and sophisticated. The fundamental psychological … [Read more...]
Carried Away with Balloon Boy
October 15, 2009 By Leave a Comment
This article was published on PsychologyToday.com in my blog "Positively Media." The big story today was the six-year old boy who was carried away in the family weather balloon. It was the ONLY story on the news radio channel during my drive home from the post office and I arrived back at … [Read more...]
Trends and Getting the ‘Truth’ from Social Media
August 10, 2009 By 1 Comment
Trends matter in audience profiling. Even a social or politically-based trend impacts messaging on a micro-level. Some trends are more directly applicable to audience profiling than others depending upon what audience you are trying to reach. Social trending is particularly important because … [Read more...]
