Dr. Pamela Rutledge


Pam is Director of the Media Psychology Research Center.

Look for Pam's blog "Positively Media" on PsychologyToday.com.

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Augmented Reality: Real Life with Toppings

Published previously on Positively Media Blog on Psychology Today.

Care to try on a dress, take your picture in a virtual Mardi Gras mask, or figure out what size box you need to ship a package—from your computer? You can with augmented reality (AR). There is a virtual dressing room at Tobi.com* virtual city [...]

The Lifespan Approach to Social Networking Tools

Pew Internet & American Life Project researcher Amanda Lenhart reports in Adults and Social Network Websites that the number of adult Internet users who have taken up social networking has more than quadrupled since 2005. (Chart from USA Today.) This isn’t surprising if you consider the way conversations have moved toward social media as [...]

Think of media as a utility like electricity

I am frequently asked questions about studying media psychology and about what jobs exist for media psychologists.

Here are a few questions I  received recently:

How are social networking sites viewed in Media Psychology? Are Media Psychologist working at most companies encouraged or discouraged from joining such sites? How companies feel about employees having [...]

July 4th in Second Life

I hadn’t been in Second Life for several months. But I was invited by a friend to visit his class on Social Media Marketing and talk about the psychology of website design (I’ll post the talk when I get it cleaned up–we had some technical issues), so I was forced to go out [...]