This slide show was originally created for a presentation in 2006 but was updated for a group of student web site developers at NYU a few months ago. Web technologies continue to rocket along and the tools have become more flexible, innovative and sophisticated. The fundamental psychological issues of effective design, however, haven’t changed, because now, more than ever, information must be delivered with a client or user-centric perspective. Social media and extensive ability to interact and paricipate in new media has made us less tolerant of any medium, website or otherwise, that does not address our needs.