A story is the center of every successful social media marketing campaign. Effective campaigns are not about the tools. They are about substance. Stories provide an authentic human experience that taps into psychological fundamentals, making them the most effective way to engage audiences. … [Read more...]
Advice from Drucker for Facebook: Organizing for Change
October 19, 2009 By Leave a Comment
There's a story about the demise of Facebook in the Washington Post: Worldwide ebb for Facebook. I like the logic--when a company's been around long enough for someone to make a movie out of it, then it's probably on the downhill slide, even if they do get Justin Timberlake. That people are … [Read more...]
Rebranding Nigeria in Global Brains
April 10, 2009 By 4 Comments
Nigeria has recently embarked on a rebranding effort to improve their image worldwide. Global perceptions are important in attracting the kinds of things an emerging economy needs to improve the living standards and opportunities of its people: tourism, trade, foreign direct investment and foreign … [Read more...]
Redefine Business Success to Fit the Times
April 10, 2009 By Leave a Comment
An article on Entrepreneur.com "In This Economy, Everything's (Re)Negotiable" got me thinking about how hard it is to make changes in a business. Aside from contracts and other commitments, it's difficult to retrench because it means redefining how you think about yourself and success. … [Read more...]
Hang in There Jack: A Case Study in Cross-Platform Digital Storytelling
February 25, 2009 By Leave a Comment
Why would someone use television ads, billboards, and print to drive people to online and social media sites? 1) For the right audience, social media has lots of advantages, speed of dissemination, trust, interaction, expectations, collaboration, and emotional investment in user-generated … [Read more...]
