Media Psychology Matters » Brands & Markets

Advice from Drucker for Facebook: Organizing for Change

Pamela Rutledge — Mon, 19 Oct 2009 20:37:38 +0000

There’s a story about the demise of Facebook in the Washington Post: Worldwide ebb for Facebook. I like the logic–when a company’s been around long enough for someone to make a movie out of it, then it’s probably on the downhill slide, even if they do get Justin Timberlake.

That people are interested in [...]

Rebranding Nigeria in Global Brains

Pamela Rutledge — Fri, 10 Apr 2009 22:39:41 +0000

Nigeria has recently embarked on a rebranding effort to improve their image worldwide. Global perceptions are important in attracting the kinds of things an emerging economy needs to improve the living standards and opportunities of its people: tourism, trade, foreign direct investment and foreign financial assistance, or even to meet the UN recommended Millennium [...]

Redefine Business Success to Fit the Times

Pamela Rutledge — Fri, 10 Apr 2009 21:49:36 +0000

An article on Entrepreneur.com “In This Economy, Everything’s (Re)Negotiable” got me thinking about how hard it is to make changes in a business. Aside from contracts and other commitments, it’s difficult to retrench because it means redefining how you think about yourself and success. Running a business is hard work because you have to [...]

Hang in There Jack: A Case Study in Cross-Platform Digital Storytelling

Pamela Rutledge — Thu, 26 Feb 2009 03:57:04 +0000

Why would someone use television ads, billboards, and print to drive people to online and social media sites?

1) For the right audience, social media has lots of advantages, speed of dissemination, trust, interaction, expectations, collaboration, and emotional investment in user-generated content, engagement, curiosity, or 2) you are trying to look very hip and [...]

Defining Positive Media

Pamela Rutledge — Mon, 16 Feb 2009 18:29:24 +0000

What makes positive media? There is a huge pile of research looking at the negative aspects of media, particularly related to advertising. There are studies addressing social concerns about the impact of media on how people define themselves, success, society and, well, pretty much everything. The quality of the research varies, of course, but [...]

New Communication Rules Bring New Communication Careers

Pamela Rutledge — Sat, 14 Feb 2009 03:02:10 +0000

Newsweek‘s Technology Section has an article called “Twitter, Unmasked: Who is really writing all those Tweets? Professional microbloggers.” This article underscores the importance of looking at new media with an open-mind. Too many people I know, when faced with media that is not indigenous to their technological coming of age, spend way too long [...]

Overview of Online Media

Pamela Rutledge — Thu, 05 Feb 2009 20:48:11 +0000

I was doing some research on social media and Web 2.0 and came across this nice little overview video of online media. It provides a concise overview of a vast amount of potential while making it seem accessible rather than overwhelming. Check it out.

The Online Media from RealWire on [...]

Facebook is just another connection

Pamela Rutledge — Tue, 16 Dec 2008 21:37:47 +0000

An article in the Financial Times (Lawyers use Facebook to serve papers) reports that an Australian lawyer received permission from a local court to serve papers using Facebook social network. It seems that Mr. McCormack, the Canberra solicitor, had been unable to track down his victims in more traditional ways. The article also notes [...]

Fear Psychosis & Personal Enterpreneurship

Pamela Rutledge — Fri, 05 Dec 2008 18:47:02 +0000

Sramana Mitra has written a must-read column on Forbes.com, “Stop the Fear Epidemic.”

I have talked a lot about the climate of fear in the U.S.–it is a vehicle for attracting readers, viewers, voters, policy-endorsers, rights-waivers, and customers. It influences how scholars do research as much as how policy-makers legislate. The media often gets [...]

“The Simpsons” Make the World a Better Place

Pamela Rutledge — Thu, 04 Dec 2008 19:12:59 +0000

I am always looking for how to put the power of media technologies to work to make the world a better place. Wouldn’t it be great if we didn’t need to use so much energy hating some other person, group or country? If our lives are essentially the expenditure of energy over time, think [...]