http://www.pamelarutledge.com/2009/11/04/what-courses-do-you-take-to-study-media-psychology/ Dr. Pamela Rutledge on the psychology of media and technology Tue, 24 Jan 2012 04:27:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.pamelarutledge.com/2009/11/04/what-courses-do-you-take-to-study-media-psychology/comment-page-1/#comment-599 Howard Thomas Fri, 30 Apr 2010 14:13:44 +0000 http://www.pamelarutledge.com/?p=516#comment-599 I was interested to read that an enquiry came from Athlone Girls here in South Africa. There are no formal media psychology studies here. I have developed my own expertise from thinking, looking, reading what I can get abroad, and working in media for 40 years. When I teach, I encourage students to take a simple principle and develop a comprehension by looking around. The principles are those that I have synthesised from the (comparatively) sparse sources worldwide. In brief, spend most of your study time applying and adapting principles in the real world. I only train people already employed in the media, so those who learn from me are better equipped to apply and analyse from an active workplace. We certainly could do with formal academic courses - at present Media Psychology is merely a passing adjunct to existing degree curricula, and often not even given name. In fact, in total, I do more training and teaching in other African countries than at home in South Africa. There is more awareness in the other countries. I was interested to read that an enquiry came from Athlone Girls here in South Africa. There are no formal media psychology studies here. I have developed my own expertise from thinking, looking, reading what I can get abroad, and working in media for 40 years.
When I teach, I encourage students to take a simple principle and develop a comprehension by looking around. The principles are those that I have synthesised from the (comparatively) sparse sources worldwide. In brief, spend most of your study time applying and adapting principles in the real world. I only train people already employed in the media, so those who learn from me are better equipped to apply and analyse from an active workplace.
We certainly could do with formal academic courses – at present Media Psychology is merely a passing adjunct to existing degree curricula, and often not even given name. In fact, in total, I do more training and teaching in other African countries than at home in South Africa. There is more awareness in the other countries.

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