http://www.pamelarutledge.com/2009/04/14/twitter-and-goliath/ Dr. Pamela Rutledge on the psychology of media and technology Tue, 24 Jan 2012 04:27:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.pamelarutledge.com/2009/04/14/twitter-and-goliath/comment-page-1/#comment-213 Pamela Rutledge Tue, 05 May 2009 16:06:53 +0000 http://www.pamelarutledge.com/?p=449#comment-213 Thanks for your comment. When new tools are introduced, there is a period of experimentation while we figure out how something makes sense, first in terms of the way the tools work and then relative to what we are trying to get done. Twitter is awash in people experimenting with just what happens when you use Twitter, such as types of content, phrasing of content, number of followers, and finding value. Once you get familiar, however, there are different answers to the questions 'what gets results' and 'what gets results for my goal.' I think we'll see some shifting in how rankings work, particularly as the Twitter population grows. Just like in any information distribution network, there is information and there is noise. It's hard to completely get rid of the noise (I still get flyers and junk mail in my physical mailbox delivered by the USPS), but we also develop ways of providing our own filters and finding what is of meaning and value to our efforts. Like Paul Simon said "One man's ceiling is another man's floor." Reaching constituents and customers doesn't require you to reach every single one. A wise man once said, you don't need ALL the customers, you just need SOME of the customers to be a success. Thanks for your comment. When new tools are introduced, there is a period of experimentation while we figure out how something makes sense, first in terms of the way the tools work and then relative to what we are trying to get done. Twitter is awash in people experimenting with just what happens when you use Twitter, such as types of content, phrasing of content, number of followers, and finding value. Once you get familiar, however, there are different answers to the questions ‘what gets results’ and ‘what gets results for my goal.’ I think we’ll see some shifting in how rankings work, particularly as the Twitter population grows. Just like in any information distribution network, there is information and there is noise. It’s hard to completely get rid of the noise (I still get flyers and junk mail in my physical mailbox delivered by the USPS), but we also develop ways of providing our own filters and finding what is of meaning and value to our efforts. Like Paul Simon said “One man’s ceiling is another man’s floor.” Reaching constituents and customers doesn’t require you to reach every single one. A wise man once said, you don’t need ALL the customers, you just need SOME of the customers to be a success.

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